CASE STUDY
Flipping the Model
Through aptitude, Merit Medical Systems, Inc. found a fresh way to grow their market share by 65% In the traditional healthcare contracting process, suppliers wait on providers to approach them with a proposal. Once the bidding and negotiation begins, it takes months to analyze clinical data, agree to terms and conditions, and finalize the contract.
“The online market approach aptitude provides gave us a direct conduit to the customer which allowed us to show them the value we could offer in a tangible, actionable way.”
Steve Kraver Director of Business and Commercial Development at Merit