A Fresh Way to Grow Market Share
Through aptitude, Merit Medical Systems, Inc. found a fresh way to grow their market share by 65% In the traditional healthcare contracting process, suppliers wait on providers to approach them with a proposal. Once the bidding and negotiation begins, it takes months to analyze clinical data, agree to terms and conditions, and finalize the contract. With the help of aptitude, Merit Medical Systems disrupted the normal contracting process. Using an exclusive function of aptitude – the Seller-Initiated Offer (SIO) – Merit could see current market share as well as what the opportunity looked like to grow their business. As a result, they proactively submitted an attractive offer directly to a large customer with the goal of increasing market share.
“The ability to measure the sales volume on the back end is huge. There wasn’t a really good way to measure market share like that until aptitude came along.”