CASE STUDY
Adopting Innovation
Medline was one of the first healthcare suppliers to use aptitude – and the company continues to reap the rewards.
If anyone knows about getting results with aptitude, it’s Dan Braun, Senior Analyst, National Accounts, at Medline. Over the past several years, his company has earned significant new business and contracts through the online marketplace.
“Recently, we executed a contract with a large healthcare provider in a region heavily penetrated by the competition,” said Braun. “To be awarded a contract for this particular provider was a big win for us, and we’re really excited about the future potential.”
When Medline submitted the RFP, they had 1% of the provider’s business. The new contract executed through aptitude was completed in just 29 days and increased Medline’s market share to 60%.
“It really has become a standard part of our process. Every morning, I get my coffee and get into aptitude.”